Amanda's career spans top ad agencies, social impact consultancies, market research firms, nonprofits, mission-driven startups and Peace Corps.
Experts offer wisdom and creativity to inform strategy. A robust network of advisors and specialists ensures the right team without big agency overhead.
General Manager, GOOD & Upworthy
Brand Strategy at Chiat\Day, Leo Burnett and 180 for clients like Southwest, Frito-Lay, and Kellogg’s.
Impact and innovation strategy at GOOD Corps, Matter Unlimited, Egg Strategy and C Space for leading foundations, non-profits, and companies that give a damn, including Microsoft, Carnegie Corporation, and Levi’s.
Research that gets at emotional drivers and real behavior for clients like HP, Purina, and the Annenberg Foundation.
Collaborative work for companies like Nike and Pepsico, and Chief Marketer for new businesses.
A flexible network of experts brings the right perspectives without big agency overhead. At the heart is Amanda Reid, who builds from years in advertising, impact consulting, research, nonprofits, and as a Chief Marketing Officer.
Too often we’ve seen clients lose time and money by skipping consensus-building, asking an overburdened staffer to "figure it out," defaulting to the CEO's pet project, or bringing in multiple agencies at high cost (burning through program budget).
OCTO is thorough to get to great impact, and fast to keep momentum. With years of experience, we can quickly arrive at strategy that connects to the brand, deepens employee engagement, and generates audience loyalty.