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Image of an OCTO Impact octopus. Text reads: Nimble strategy, giant impact.
Amanda Reid, Founder, Insights and Innovation Researcher, Social Impact and Brand Strategy Expert

AMANDA REID, Founder & Principal

OCTO NETWORK, Experts & Collaborators

OCTO NETWORK, Experts & Collaborators

Amanda's career spans top ad agencies, social impact consultancies, market research firms, nonprofits, mission-driven startups and Peace Corps.

OCTO Impact Principal Researcher and Strategist Amanda Reid with members of her network of experts

OCTO NETWORK, Experts & Collaborators

OCTO NETWORK, Experts & Collaborators

OCTO NETWORK, Experts & Collaborators

Experts offer wisdom and creativity to inform strategy. A robust network of advisors and specialists ensures the right team without big agency overhead.

Deep expertise, ideas, and an ability to execute that delivered beyond expectations. This reshaped our view of our audience. We're grateful.

General Manager, GOOD & Upworthy

Experience

World-Class Ad Agencies

Brand Strategy at Chiat\Day, Leo Burnett and 180 for clients like Southwest, Frito-Lay, and Kellogg’s.

Innovation & Social Impact Consultancies

Impact and innovation strategy at GOOD Corps, Matter Unlimited, Egg Strategy and C Space for leading foundations, non-profits, and companies that give a damn, including Microsoft, Carnegie Corporation, and Levi’s.

Human Behavior Research Firms

Research that gets at emotional drivers and real behavior for clients like HP, Purina, and the Annenberg Foundation.

Fortune 500s & Mission-Driven Startups

Collaborative work for companies like Nike and Pepsico, and Chief Marketer for new businesses. 

Past clients include Nike, Levi's, Airbnb, Microsoft, Southwest, Chiat\Day, Leo Burnett, foundations

Powerful Insights, Smart Strategy

FLEXIBLE & LEAN

AVOIDING COSTLY MISTAKES

AVOIDING COSTLY MISTAKES

A flexible network of experts brings the right perspectives without big agency overhead. At the heart is Amanda Reid, who builds from years in advertising,  impact consulting, research, nonprofits, and as a Chief Marketing Officer.

AVOIDING COSTLY MISTAKES

AVOIDING COSTLY MISTAKES

AVOIDING COSTLY MISTAKES

Too often we’ve seen clients lose time and money by skipping consensus-building, asking an overburdened staffer to "figure it out," defaulting to the CEO's pet project, or bringing in multiple agencies at high cost (burning through program budget).

EFFICIENT & EFFECTIVE

AVOIDING COSTLY MISTAKES

EFFICIENT & EFFECTIVE

OCTO is thorough to get to great impact, and fast to keep momentum. With years of experience, we can quickly arrive at strategy that connects to the brand, deepens employee engagement, and generates audience loyalty.

Hit the Deck

View or download our "Meet OCTO" presentation

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