A flexible network of experts brings the right perspectives without big agency overhead. At the heart is Amanda Reid, who builds from years in advertising, impact consulting, research, nonprofits, and as a Chief Marketing Officer.
Too often we’ve seen clients lose time and money by skipping consensus-building, asking an overburdened staffer to "figure it out," defaulting to the CEO's pet project, or bringing in multiple agencies at high cost (burning through program budget).
We go deep to get to great impact, and fast to keep momentum. With years of experience, we can quickly arrive at strategy that connects to the brand, deepens employee engagement, and generates audience loyalty.
Amanda Reid's career spans nonprofits, startups, social impact consulting, and brand strategy at leading organizations. Learn more about Amanda here.
Relevant subject matter experts offer wisdom, experience, joyful energy, and boundless creativity to guide strategy and lead to greater impact.
With a deep network of advisors and collaborators, each project gathers the right team without big agency overhead.
Identify your key audiences, their current attitudes and behaviors, and their unmet needs. Design surveys and interviews that get at gut emotion (the biggest driver of decisions), plus identify the rational messages that help us justify our choices. Understand your community's relationship to your organization, and in what areas you have permission to expand. Find out where to reach them and what messages signal shared values, create affinity, and drive them to action, conversion, loyalty and advocacy. Uncover actionable insights that become grounding, shared truths for your organization and the path forward.
KEY TOOLS: Qualitative, Quantitive, Human Behavior Survey Design, Individual Interviews, Observational Research, Secondary Research, Trend Reports, Social Posts
Arrive at a social impact territory that reflects your organization's unique strengths, ladders up to and expresses the brand, connects with your audience, engages your employees, and creates meaningful and measurable impact in the world.
Go from territory to concept with fresh and breakthrough ideas that reinforce the brand, stand out from the crowd, and unlock storytelling and content opportunities.
Go beyond traditional CSR to an ambitious yet achievable signature program, as well as supporting pillars across sustainability, community investment, partnerships, volunteering, and philanthropy / grantmaking / corporate giving / donations.
Establish a framework for ongoing measurement of KPIs, creating impact at scale. Keeping diversity, equity, and inclusion at the forefront of every decision and step in the design process.
KEY TOOLS: Brand & social impact strategy, creative concepts, applied insights, KPIs
Understand the landscape of key players and major trends. Map competitor activities to find opportunities for white space. Identify powerful, community-based partners who can deliver genuine impact.
KEY TOOLS: Networked search, category audit, nonprofit guides
Change is hard. Listen deeply to key stakeholders (internal and external) to understand hopes, fears, visions for the future and scars from the past. Identify a shared and unifying vision and gain buy-in along the way. Facilitated work sessions can be created using Human Centered-Design principles and paving a path for team collaboration.
KEY TOOLS: Individual and small group interviews, workshop design and facilitation, internal surveys and collaborative documents
Learn valuable lessons to shed light on best practices and uncover cautionary tales to avoid common pitfalls. Reverse engineer successful programs to create guiding case studies, and interview subject matter experts (who may become advisory council members).
KEY TOOLS: Brand and program review, SME interviews.
International Development, cross-cultural programming and communications, public education, interfaith initiatives, direct service and advocacy, gender equity and opportunity for girls and women, diversity, equity, and inclusion as a key lens, filter, and success metric, youth advocacy, empowerment, and mentoring, B Corp certification process, common ESG and CSR reporting frameworks.
KEY TOOLS: Inclusive approach to research, advisors, and partner identifications, DEI KPIs, multilingual network with diverse global experiences, key framework and certifications.
Create compelling messages based on authentic insights, and build a clear messaging architecture and hierarchy. Develop concepts for key pieces of content that engage and travel. Recommend long-form copy and content to deepen your story and relationship with your audience. Identify key channels and tactics to spread the word.
KEY TOOLS: Messaging hierarchy, content strategy, copywriting, marketing plan, SEO (for example, a section of your website that outlines your skills and includes key terms...ahem).