AMANDA REID, Founder & Principal

Identify your key audiences, their current attitudes and behaviors, and their unmet needs. Design surveys and interviews that get at gut emotion (the biggest driver of decisions), plus identify the rational messages that help people justify their choices. Understand your target's relationship to your organization, and in what areas you have permission to expand. Find out where to reach them and what messages signal shared values, create affinity, and drive them to action, conversion, loyalty and advocacy. Uncover actionable insights that become grounding, shared truths for your organization and the path forward.

KEY TOOLS: Qualitative, Behavioral Survey Design, Individual Interviews, Observational Research, Secondary Research, Trend Reports, Brand & Category Audit

Explore ripe territories through concept examples. Brainstorm fresh and breakthrough ideas that reinforce the brand, stand out from the crowd, and unlock storytelling and content opportunities. Develop a campaign or program that brings insights, strategies, and opportunities to life.

KEY TOOLS: Workshop Design & Facilitation, Creative Strategy, Case Studies, Insights & Opportunities 

Arrive at a social impact territory that reflects your organization's unique strengths, ladders up to and expresses the brand, connects with your audience, engages your employees, and creates meaningful and measurable impact in the world. 

Go beyond traditional CSR to an ambitious yet achievable signature program, as well as supporting pillars across sustainability, community, partnerships, employee volunteering, and philanthropy. Establish a framework for ongoing measurement and improvement, creating impact at scale. Keep diversity, equity, and inclusion at the forefront of every decision and step in the design process.

KEY TOOLS: Brand & Social Impact Strategy, Mission / Vision / Purpose, Program Design, KPIs, DEIB, CSR, ESG

Create compelling messages based on authentic insights, and build a clear messaging architecture and hierarchy. Develop concepts for key pieces of content that engage and travel. Identify key channels and tactics to spread the word. 

KEY TOOLS: Messaging Hierarchy, Content Strategy, Campaign Brief, Keywords (for example,  a section of your website that outlines your skills... ahem). 

Change is hard. Listen deeply to key stakeholders (internal and external) to understand hopes, fears, visions for the future and guardrails from the past. Identify a shared and unifying vision and gain buy-in along the way. Facilitated work sessions are invigorating and pave a path for team collaboration. 

KEY TOOLS: Individual and Small Group Interviews, Workshop Design and Facilitation, Internal Surveys and Collaborative Processes