Building a Brand

When the former CEO of Patagonia and his best friend started a family travel gear company, they wanted to focus on sustainability. We found the right way to talk eco, while also uncovering a huge audience insight that led to a powerful brand purpose and successful product launch. 

GOOD & Upworthy wanted to better understand their audience's relationship to the brand and find avenues to go deeper with their fans. We started by interviewing the internal team, which led to more fruitful research and an exciting road map for new opportunities.

When a high-end apron brand offered face masks, they brought in a new group of consumers. We used surveys and qualitative research to segment their audience, and discovered surprising, actionable insights about who buys their products and why. It all led to an efficient plan and new product innovation territories.

Purple Carrot, a sustainable, plant-based meal kit, wanted to understand customers' needs. We surveyed and interviewed key segments, and tested new concepts to increase retention. We added value by coming up with a creative name for a new offering, which consumers loved and the clients adopted.